When we partnered with Ergobaby, we started with a conversation about what the brand is about. At their core, Ergobaby products are about highly-engineered craftsmanship with ergonomics at the forefront. But we wanted to dig deeper – and to create experiences that spoke to the bond between parent and child.
We accomplished this through a core message: Love Carries On. Evoking both the paternal bond and product functionality informed and inspired the entire campaign.