Driving brand awareness and advocacy through a multi-channel network.

More than just fun and games.

Hasbro is the largest board game and toy maker in the world.  Hasbro toys and games have sparked the imagination of generations with characters ranging from Elmo and My Little Pony to Optimus Prime and Batman.

At Play collaborated with Hasbro to develop portals that were IP specific.  We also developed ways for children (and their parents) to interact with products digitally, pre-purchase. 

Website Design and Development

Let's Rock! Elmo

The LET’S ROCK! Elmo is a rockin’ singing’ delight. Kids choose which instrument Elmo plays, and he magically recognizes which one you give him. Elmo can tell when you are playing the LET’S ROCK! Guitar, Keyboard or Microphone–and he plays along with you!   You have to see it to believe it.  Hasbro asked At Play to come up with a concept that will let consumers experience the LET’S ROCK! Elmo toy, pre-purchase.   We created a virtual, interactive demo that mirrored the functionality of the toy along with a promotional video.

We’re Ready.

Let's Work Together.